Meet The team

Meet the people behind Sew Bee-Cause.

Ceri Rocca

Co-Founder - Sew Bee-Cause

Ceri grew up in the North East of England in a large ‘Geordie’ family and was first learnt to use a sewing machine by her Grandmother as a child.

Ceri has always been a creative person and her love of art and design led her to gain a degree in 3-Dimensional Design majoring in Interior Design. Ceri ran her own design business and travelled the world for her design projects over the years.

When the family relocated to Dubai in 2016 she decided to pack away her drawing board. 

 Not one to be idle, however, she set about trying to find an outlet for her creativity and that’s when she discovered Rags to Riches UAE and reignited her love of sewing and helping others.

Fahmida Seitz

Co-Founder - Sew Bee-Cause

After stepping away from the corporate world to pursue a degree in Digital Technology, Design, and Innovation, Fahmida stumbled upon a life altering Facebook post.

The post was for women interested in sewing children’s clothing for refugee and orphaned children. Given her adeep-rooted passion for helping others, she eagerly joined the team, and it’s been an incredible journey ever since.

Now, alongside her business partner, Ceri, Fahmida plays a pivotal role at Sew Bee-Cause and hopes to realise the company vision someday –  a world where every child has access to quality, sustainable clothing, and women have the dignity of proper menstrual hygiene.

About Us

Our Work

Thanks to Nada Dadoush, who collects and distributes items for For Syria, who very kindly delivered our items, so lovingly made to this refugee camp in Bekaa Valley in Beirut.

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